President & Chief Manager
Having effectively led two companies through significant growth, Dan McEwan utilized his experience and leadership in founding Maximum Hospitality in 2001 and quickly proved his ability to effectively steer the business to become an award-winning company that has managed more than $300 million in hotel assets. Dan’s experience in finance, investments, real estate development and hotel management prepared him to view the hospitality industry and its cycles from multiple perspectives, giving him a broad base upon which to make decisions.
He began his hotel industry career in 1995, after co-founding a successful investment firm and tripling the annual revenues of a second firm over two years. At Development Services Group, Dan used his financial background to work closely with owners, contractors and lenders on more than twenty hotel development projects to ensure that projects tracked with projected costs and timelines.
As a hotel owner with numerous third-party management relationships, Dan immersed himself in the operational side of the business after perceiving a void in the hospitality management industry, which led to Maximum Hospitality’s beginnings and the company’s philosophy, “To manage properties as if we were the Owner.”
Dan graduated cum laude from the University of Mississippi with a B.A. and received his M.B.A. from Vanderbilt University. He presently serves on the board of the Neighborhood Christian Centers; Memphis University School Alumni Board; Memphis Gridiron Ministries; and is an elder at Independent Presbyterian Church.
Executive Vice President & Principal
Paul West has deep experience in all phases of hotel operations, sales and marketing, food and beverage, and high volume nightclubs. He is experienced in takeovers, new openings from ground up and brand repositioning. After a lengthy career as a high-end full service general manager, Paul spent 10 years as regional director of operations with RFS, Inc., overseeing the operations of the majority of their full-service portfolio.
Educated in Political Science with a minor in Business Administration, West has enhanced his education through Professional Selling Skills, Dale Carnegie Managing Through People, and Professional Dynametric Programs. During his successful career, Mr. West has managed numerous hotels for a diverse variety of brands: Le Méridien, Sheraton, Four Points by Sheraton, Hilton, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites, Residence Inn by Marriott, as well as several independent and boutique hotels. Paul also served as executive director for a 70,000 square foot convention facility and has managed many high volume nightclubs.
Paul West is the past president of the State YMCA of Kentucky, an elder at First Presbyterian Church PCUSA and is a Certified Arbitrator. He has also been an involved member of the Advisory Board for Starwood Select Service Brands. Properties under his direction have won: Four Points by Sheraton Hotel of the Year, three times with different properties; Four Points by Sheraton Sales Team of the Year; Residence Inn by Marriott Sales Team of the Year; Residence Inn by Marriott Employee of the Year; and the Residence Inn by Marriott True North Award. Paul is also an Addy Award winner for Best of Show and Best of Radio for nightclub marketing campaigns.
Regional Vice President, Operations
Brent Scarbro has over 24 years of extensive, multi-brand experience in the hotel industry, with a proven track record of driving revenues, controlling costs and achieving superior guest and associate satisfaction. Brent has experience opening and managing REIT hotels, owned and managed properties, and third-party contracts. His success can be attributed to a career-long commitment to the hospitality industry and his leadership roles in all facets of hotel operations. Brent has also worked in numerous markets, including Cincinnati, Chicago, Knoxville, Nashville and Tampa.
Brent achieved success early in his career as he became general manager of full-service, landmark hotel in Cincinnati, winning the Platinum Award with Choice Hotels for attaining a top 3% score in guest satisfaction within all brands, while producing the highest increase in revenues and controllable earnings. Brent later worked with Winegardner & Hammonds and was a vital part of several successful hotel conversions and takeovers, along with managing several major product improvement processes. Having opened two full service Marriott properties, he helped the property achieve the AAA Four Diamond rating, along with a Top 10 rating for Marriott Hotels and Resorts within North America in guest satisfaction for FIVE straight years. Producing ROI for ownership has also been evident, as he achieved the highest GOP percentage along with $6.3 million in EBITDA within the portfolio. Brent has had success with other brands, as well. He received Starwood’s “Hotel of the Year”, as well as the Tiffany Award for three consecutive years, signifying the highest guest satisfaction ratings of any Four Points within North America. Additionally, Brent and his team moved the hotel to score within the Top 5 properties worldwide for all Starwood brands. Brent has helped lead sales teams within Starwood to receive the Sales Team of the Year for two consecutive years, and his property won the StarVoice Award from Starwood, given to one hotel within all brands that has the highest associate/manager satisfaction scores.
Brent Scarbro graduated from the University of Cincinnati with a BBA, and was a recipient of the Greater Cincinnati Hotel/Motel Association Scholarship.
Social Media Marketing Manager
Jennifer Jones has 12 years of multi-brand experience in the hotel industry, with a focus on social media marketing and public relations. Jennifer develops and manages the social media accounts for Maximum Hospitality’s growing hotel portfolio, providing followers with a behind-the-scenes look at the impressive hotels and the vibrant cities that they represent through fresh content and photography.
Jennifer found her marketing edge midway through her hospitality career, as she maneuvered a property through several brand changes, inviting new audiences with enticing advertising campaigns and an energetic, fresh voice on social media. She paired her penchant for creative writing and graphic design with a fervor for the travel industry, producing professional yet relatable marketing campaigns that encouraged guests to explore.
She carried that fresh voice into her early work with two Maximum Hospitality properties: Le Méridien Tampa, a four-diamond hotel housed in a historic building that was once a Federal Courthouse in her hometown of Tampa, FL, and Four Points by Sheraton Nashville-Brentwood, a lively property with weekly performances by some of Music City’s finest in Brentwood, TN. She now manages the social media marketing for Maximum Hospitality’s full hotel portfolio.
Jennifer graduated from the University of South Florida with a BA in Mass Communications-Journalism.